Explicitly called out in the “What we stand for” and quality sections: no excuses for middling performance, procrastination, or lackadaisical duties. Every team member must act positively to meet company and client needs.

A strong, repeated emphasis on delivering “quality and effective services,” “services of excellence,” “excellence and quality” as the top priority, and an “informed client is a satisfied client.

The companies exist to transfer skills (especially to youth from poor/rural/previously disadvantaged backgrounds), create jobs, alleviate poverty, empower PDIs (Previously Disadvantaged Individuals), promote self-empowerment and wealth creation